Operating a brewery in Colorado isn’t easy.Between the established giants and the increasing number of small-batch establishments popping up around the state, the competition is fierce. You need to be marketing effectively from the day you open your doors, but that’s often easier said than done when you’re managing an entire operation.
In today’s post, we’re going to continue our discussion of effective brewery marketing tactics. We explained five different brewery marketing tips in a previous post, so be sure to go back through that information if you’re interested in learning more about the subject.
Speaking of effective marketing techniques, Brew EZ is a game-changing brewery marketing app you and your customers should be using. You can use it to track user data, read real-time feedback, push promotions, and so much more. Customers can use it to send their friends drinks, earn free beer and other rewards, and bookmark their favorite brews for next time. Contact our team to get started with a free demo!
Even More Brewery Marketing Tips
Donate to a Good Cause
Nothing makes a positive impression on the public like donating to or sponsoring a charitable event. Whether you choose to sponsor a local race, participate in a charity event, or host your own event that benefits a good cause, you can count on the public forming a positive impression of your brewery. Speaking more generally, getting involved in your local community will almost always get you noticed, so take advantage of any opportunities you have to do some good in your area!
Pay Attention to Reviews
As we discussed in our previous post, it’s important to stay engaged with your clientele. Whether it’s engaging with them on social media or reading through reviews on the web’s most popular platforms, it’s important to thank customers for positive reviews and interpret the not-so-good ones constructively. At the end of the day, your business will benefit from taking feedback — both good and bad — into consideration. If you choose to use the Brew EZ app, you’ll be able to view customer feedback and respond instantly!
Collaboration breeds success, especially when it comes to beer! You’ve undoubtedly learned a great deal from working with different brewers over the years, and collaborating with another team could be just what you need to make something truly extraordinary. It might be a bit more difficult to get a big-name brewery on board, but it’s likely that other local breweries are trying to build their customer bases as well. Once you’ve found another local brewery to partner with, be sure to promote your upcoming collab on social media platforms and the Brew EZ app!
Bring in Food Trucks
There aren’t many combinations that can top great food and a cold beer. However, many breweries aren’t equipped with full kitchens. You might be able to serve appetizers and other small snacks depending on the regulations in your area, but you don’t want customers leaving to go get food and additional drinks elsewhere. If you’re in this situation, then reach out to local food trucks to see if they’ll make a stop at your brewery. Again, be sure to promote who will be coming via the Brew EZ app!
Download Our Revolutionary Beer App!
We hope that this two-part series will help you market your brewery effectively. The Brew EZ blog is dedicated to helping you improve your brewery and boost your bottom line, so don’t forget to bookmark it and check back often!
Our easy-to-use brewery marketing app is making it easier than ever to get more people into your taproom. You can reward loyal customers for stopping by, advertise to craft beer lovers who haven’t yet stopped by, promote upcoming events and brews, and so much more. Fill out the form below or give us a call to find out what Brew EZ can do for you!