how to market a brewery

If you own or operate a brewery, then you’re always looking for ways to get more customers through the door and more beer out of your storeroom. With the number of craft breweries in Colorado increasing at an impressive rate, making your establishment stand out is more important than ever. In today’s blog, we’re going to take a look at a few different brewery marketing tips you can use to boost your brewery’s bottom line.

As we’ll explain in more detail below, the Brew EZ beer app has made it easier than ever before to get your brewery’s name in front of potential customers. Our easy-to-use application allows you to promote new brews, events, deals, and anything else that people need to know. You’ll also be able to track your marketing budget and make data-driven decisions about your business’ direction. Contact the Brew EZ team to request a free demo, and be sure to look for it on Google Play and the App Store!

Five Brewery Marketing Tips

Own Your Brand

You founded your brewery because you had a unique vision. You have recipes and techniques that no one else has, and you need to create a one-of-a-kind environment to match.

So, what makes your brewery different? Do you encourage patrons to bring their dogs? Work with a local artist to develop cans, bottles, and decor that reflect your dog-friendly attitude! Do you promote a certain kind of music or culture? Lean into whatever inspires you and your customers will take notice!

Look For Out-Of-The-Box Holidays

There’s a national day for just about everything, and food is no exception. National Blueberry Muffin Day, for example, was July 11. National Milk Chocolate Day, which falls on July 28, is just around the corner. We could go on and on, but we’ll leave the research up to you.

The more important point is that national days of any kind present an excellent opportunity to get people excited about your beer. Do you have a brew infused with blueberries or something with ingredients that pair well with desserts? Try promoting a blueberry muffin and beer pairing event next summer! Do you have a chocolate stout on the menu? National Milk Chocolate Day could be the perfect opportunity to get people excited about something they’ve never tried before! As we noted in the previous section, your brewery should have a unique atmosphere, so find national days that you can seamlessly integrate into your calendar!

Give Out Promotional Products

If you’re just getting started with brewery marketing, then you probably don’t have an enormous budget for free giveaways. Luckily, there are a number of great options that can fit any budget, and we’ve outlined three of them below:

  • Stickers: Stickers are one of the best ways to get your brand’s imagery out into the world without breaking the bank. Customers can put them on water bottles, computer stands, phone cases, and much, much more! Consider leaving a stack of free stickers up by the bar or giving them away whenever someone buys a brew!
  • Koozies: Nobody likes warm beer, so give your customers a way to keep theirs cool by printing promotional koozies with your brewery’s logo. They’ll stay connected with your brewery long after they’ve emptied the can!
  • Frisbees: As we noted in the first section, many Colorado breweries take pride in providing dog-friendly environments. Frisbees with a popular brew’s artwork or your logo are a great way to give customers and their furry friends something they can use whenever they’re playing outside. If frisbees cost more than your marketing budget will allow, then consider giving them away with the purchase of a beer!

Social Media Is Essential

There’s no denying the fact that marketing is moving into the digital age. Brewery marketing is no exception, and that means that you need to have a strong online presence, especially when it comes to social media platforms. Of course, a great website is key if you want to give customers more information about what’s on tap and sell merchandise, but social media platforms are where you’ll get the most engagement.

Instagram is one of the most popular applications available, and you’ve probably seen patrons taking pictures of themselves, your brews, and the atmosphere. Make it easy for them to tag your brewery in their posts and stories, and be sure to engage with anyone who tags you. Repost their stories, comment on their posts, and always be sure to thank them for sharing!

Facebook is equally important, especially if your brewery regularly hosts events. While the platform does have paid marketing services available, it’s incredibly easy to create and promote events for free as well. The power of sharing makes it equally easy for your customers to invite their friends and introduce your brewery without any additional effort on your part.

No matter which social media platforms you choose to use, always remember that activity is essential if you want your posts to show up in their feed!

Get Your Customers Involved

Studies show that we’re much more likely to make genuine connections with businesses and other people when we feel that we have a personal stake in their success. If you want to use this principle to help people make connections with your brewery, then consider letting your customers have a say in your artwork, brews, or events. Use the social media tips in the previous section to let people know that you’re looking for ideas, and use the information you gather to guide your decisions. Knowing what your customers like and don’t like is essential for your long-term success!

Get Connected With Brew EZ

We hope that today’s entry will help you successfully market your brewery. We plan to continue this series in another installment, so check our blog page in the coming weeks and months for even more information.

In the meantime, reach out to the Brew EZ team to learn more about how we’ve revolutionized brewery marketing. Our easy-to-use beer app allows you to track your customer base’s purchases and preferences, promote events and giveaways, and reward the people who regularly stop in for a drink. We offer free product demos and are always willing to answer questions — fill out the form below or give us a call to get started.

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